AI car insurance
Carmino

MOBILE APP

AI

CAR INSURANCE

MOBILITY

Founding story

Carmino is a lifestyle app that automatically tracks and evaluates user’s car rides. Based on the GPS & sensor data it calculates multiple driving scores and rewards good drivers.

Goal

The main goal of the company was to bring a fully-functioning MVP quickly to the market, attract the target audience of young and tech-savvy drivers and to stand out from competitors through a playful attitude – making car insurance a breeze to use.

My role

Branding, UX/UI design, Illustrations, Prototyping, Wireframes, User flow, Icons, Animations, Social media, Newsletter, Website design, Campaigns.

Challenge

My challenges were to design the final mobile app’s UX/UI and transform data-intensive portions into simple and readable visuals. Additionally, it was important to design a lifestyle brand, with a fresh color palette and custom illustrations to bring the brand and the target audience closer. The accompanying website needed to deliver the information about the app in a clear and simple manner and served as the main medium for AppStore installs. Social media strategy was designed in a direct but emotional way, which sparked interest in young people’s driving abilities and the comparison with their friends.

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